Which Listing Features Could Help Your House Sell for More?

The features you choose to highlight in your for-sale listing can have a big impact on how fast your home sells and for how much. Below is a roundup of how much more homes sold for when their listings mentioned certain features.

We're not saying you should build or add these things to your home just to help it sell. We're also not saying that it's necessarily these features that account for the price boost. It could be that homes with steam ovens also have amazing kitchens that create a sweet sale-price premium.

However, listings that mention these features do sell for more-sometimes a lot more. So if you have any of these items already, when you're writing that listing is the time to flaunt it.

Listings that mention these features sold for more than expected:

Feature in listing	% above expected price that homes sold for
Steam oven	34.1%
Professional appliance	32.3%
Wine cellar	31.4%
Steam shower	30.7%
Pot filler	27.5%
Shed/Garage studio	26.5%
Heated floor	26.2%
Waterfall countertop	26.0%
Outdoor kitchen	24.5%
Prep sink	24.1%

 

And listings with these features sold faster than expected:

Feature in listing	How many fewer days homes took to sell
Open shelving	11.2
Pergola	10.7
Mid-century	10.7
Subway tile	10.4
Exposed brick	9.5
Smart light	8.9
Farmhouse sink	8.9
Butcher block	8.8
Smart thermostat	8.2
Barn door	8.1

 

Methodology

We analyzed 4.6 million home sales across the country completed in 2017 and 2018. Sale price and days on Zillow were separately regressed on controls for home size, age, ZIP code level average home values, MSA-level home value trends, the year and quarter in which the home sold, the broad price tier of that home within the MSA, and an indicator for the presence of each feature in the listing description.

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